Integrated marketing to budding scientists

Integrated marketing to budding scientists

I was tasked with promoting an annual three-day workshop for budding Alzheimer's researchers. The snappy new name of Alzheimer's Fast Track seemed to be just the right title for this event targeted a young, highly educated audience. I developed the messaging, design, and overall tone through online and print channels, and reinforced a relationship with attendees through consistent on-site event branding, photography, and social media engagement activities. During mealtimes, workshop attendees were posed thought-provoking questions and were asked to jot down their answers, which made for rich social media content.

Highlights from Storify.